how it started
An immigrant Family, a journey filled with new experiences and cultural barriers, the admiration of a loving father, and a son's burning ambition to create something in honor of his father—this is the story of AdaneLegacy, a watch company designed to empower black men and women to take ownership of their Own Legacy
CREATING SOMETHING FROM SCRATCH
The idea behind building AdaneLegacy can be traced back to me sneaking into my father’s room and trying on his watches. Of course, it did not fit, but I loved the feeling and confidence it gave me. It was more than just the watch, it was a reminder of my father's love, empathy, confidence, and resilience.
I admired my father's curioistiy, yet, he was wise enough to know the limits of wit. He was an avid reader, and the Bible was his favorite text. He enjoyed traveling, yet, his favorite place in the world was with his family. A trailblazer, my father made superman obsolete. He was always first to rise, and now – the first to set.
"AdaneLegacy is a tribute to my father's legacy, a Legacy that will never be forgotten" -Dagem Adane
ADANE FAMILY moveS to america
Seattle, WA 1996
A trailblazer, my father made superman obsolete. He was always first to rise, and now – the first to set.
Seattle, WA 2001
DAGEM ADANE LAUNCHES ADANELEGACY
Atlanta, GA 2019
adanelegacy partners with well non profit
In efforts to make an ongoing and material impact, AdaneLegacy Comits to donate 10% of All Proceeds to help build the first primary school in a rural region of Ethiopia. In doing so, we hope to honor the legacy and birthplace of our founder and the legacies of our future.
Adulala, Ethiopia 2019