Our Mission

Our mission at Adanelegacy is to represent the African Diaspora. We want to change the misleading narrative and stigma around Africa. Africa is more than just poverty or diseases. Africa is gold. Africa is beautiful, Africa is me. As a legacy grows, each person must be willing and ready to teach others how to fish and do it successfully.

In efforts to making a change, 10% of profits goes to building a primary school from kindergarten through sixth grade in Adulala, Ethiopia, the birth place of our founder.

As a company built on confidence, resilience, and distinction, we believe that our community is only as strong as the unique individuals who make it come alive. At ADANƎ, we create simple, minimalist timepieces that you can wear for any occasion. Through fashion and accessories, we're able to hone in on the idea that you are exactly who you believe you are.